FIRESIDE CHAT with NBC UNIVERSAL & FACEBOOK
Challenging the Boundaries of Traditional Television Marketing: How USA Network Turned Viewers into Fans USA Network was named “Marketer to Watch” in Advertising Age for... Read More
LUNCH BREAK
LEADERS IN TELEVISION/VIDEO LUNCH (INVITE-ONLY)
THE FUTURE OF OTT: CONSUMER ADOPTION AND EXPERIENCES
Experts in over-the-top (OTT) video will discuss what business models will survive the impending tsunami of new OTT networks. What monetization strategies and techniques are... Read More
INNOVATION: Lightning Talks, Startup Pitches & Demos
Lightning Talks, Startup Pitches & Demos (5 Min Each) PRESENTERS Why Innovation Labs Fail Many people misunderstand the purpose of an innovation lab, thinking it is... Read More
THE FUTURE OF CONTENT MARKETING
As brands continue to transition away from traditional advertising to digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer... Read More
ADVANCED ADVERTISING: THE PROMISE & OPPORTUNITY
Advertisers today are increasingly demanding targeting, tracking and measurement across platforms–TV, PC, mobile, and out-of-home– and expecting demonstrable ROI on their ad spends that goes... Read More
VIRTUAL AND AUGMENTED REALITY FOR VIDEO AND ENTERTAINMENT
This panel of VR and AR leaders will discuss the latest developments for video and entertainment. The panel will focus on what is available in... Read More
FIRESIDE CHAT with SONY PICTURES TELEVISION & CRACKLE
Fireside Chat with: Eric Berger, EVP, Digital Networks, Sony Pictures Television & General Manager, Crackle Interviewed by: Joan E. Solsman, Senior Writer, CNET
OPENING PRESENTATIONS
THE FUTURE OF TELEVISION, VR/AR AND MARKETING Visionary presentations on the future of Television, VR/AR and Marketing. Field Trip to Mars – Lessons in Rethinking... Read More