Jennifer Prenner

Global Head of Marketing,
Growth & Engagement,
Amazon Fire TV

Jennifer Prenner

Global Head of Marketing,
Growth & Engagement,
Amazon Fire TV

Biography

As the GM and Global Head of Marketing, Growth & Engagement for Amazon’s bestselling Fire TV, Prenner is responsible for the marketing and advertising activity, demand generation and revenue, as well as customer engagement across the globe for Fire TV. Prenner leads the organization that is responsible for our product marketing strategy, GTM planning and execution, advertising campaign planning, partnerships with retail and content partners, as well as our ecommerce strategy and execution. Over the past four years, Prenner has successfully launched and expanded the Fire TV product family in more than 100+ countries and territories, partnered with entertainment providers to give Fire TV customers access to over 500,000 streaming TV episodes and movies, and seen Fire TV become the market segment share leader in the US, UK, Germany, and Japan. Prenner oversaw the recent launch of Amazon’s new Fire TV Cube, the first hands-free streaming media player with Alexa, and the recent launch of the Best Buy partnership with Fire TV Edition smart TVs. Prenner holds a B.A. in Communications from the University of Washington.

All session by Jennifer Prenner