Lori Feldman serves as EVP of Strategic Marketing at Warner Bros. Records, a role she has held since 2012. In this position she oversees the team that creates unique marketing platforms for the label’s artists through brand partnerships, sports marketing, music licensing for advertising, gaming and branded content, events, music video product integrations, and more. Artists across the roster, including Michael Bublé, Jason Derulo, Gary Clark Jr., Andra Day, and Bebe Rexha, have benefited from partnerships with Coca Cola, Citibank, The NFL, The NBA, Chrysler, Delta Airlines, Gap, and Pepsi among others.
Feldman was named to Billboard Magazine’s 2016 and 2017 Top 100 Women in Music lists, as well as their 2016, 2017 and 2018 Branding Power Players list. She was recently President of the 2018 Cannes Lions Music for Entertainment jury, is on the advisory boards of Musicians On Call, The EveryGirl Collective, and a is a founding member of PTTOW.
She is continually inspired and excited by the ever-changing landscape of the music, technology and media businesses, and believes that, when brands are able to connect to consumers in an authentic fashion, through music and storytelling, everybody wins.
Lori lives in New York City with her husband and three children.