27 Sep 2016
11:45 am – 12:15 pm
BANDS, BRANDS AND OWNERSHIP
This panel will look at the growing importance of owned media and properties to brands in the music space, as traditional endorsement deals and sponsorships continue to become a thing of the past. As brand-owned assets’ reach and influence start to become just as significant as linear media outlets, how are they collaborating with artists and labels, and what are the challenges?
Afdhel Aziz, Director, Absolut Labs
Joy Howard, CMO, Sonos
Moderator: Andrew Hampp, VP, Brand Strategist, MAC Presents