INNOVATION: Lightning Talks, Startup Pitches & Demos
Lightning Talks, Startup Pitches & Demos (5 Min Each)
- How to Create the Next Killer App with Design
The App Store is set to reach a motherload of 5 million apps by 2020, and competition is fierce. Getting users to download your app and keep returning is no easy feat, but with the right tricks up your sleeve, it can be done.Creator of chart-topping mobile game Trivia Crack, which surpassed 200 million downloads worldwide last year, Maximo Cavazzani will share his secrets for designing a smash hit. He will offer four design tips for your app that will ensure users love playing with your creation, and will tell their friends and family to use the app too. Here’s a hint: make sure it passes the smile test, use it every day, embrace aesthetics and never let it crash.
Presenter: Maximo Cavazzani, CEO and founder, Etermax
- Fostering Innovation in Mobile Gaming via Publishing Partnerships
Mr. Merkatz will discuss how Tapinator attempts to scale creativity and innovation through publishing, acquisition and co-development partnerships with small independent developers. Mr. Merkatz will provide case studies of his Company’s approach that include the evolution of one such partnership from inception through multiple successful game launches, and culminating with Tapinator’s upcoming launch of the ROCKY MOBILE GAME in conjunction with MGM.
Presenter: Andrew Merkatz, President, Tapinator
- Topps Trading Cards – Growing a physical brand to the digital world
A quick summary of how a historically offline brand is bringing its products to digital and mobile customers through innovation, with focus on user acquisition and retention.
Presenter: Jeremy Strauser, Vice President & General Manager, Digital Apps, The Topps Company
- Taking eSports to the Major Leagues
Major League viewers don’t necessarily play baseball. The game industry has been, until now, on a steady trajectory focused on offering the best interactive experiences for PLAYERS as technology has improved and business models have evolved. How can game makers unlock massive revenue potential from video game VIEWERS? Genvid co-founder Christopher Cataldi will highlight how eSports sits at the intersection of modern-day innovations in content, technology and business model and has the potential to truly disrupt the industry.
Presenter: Christopher Cataldi, Co-Founder & COO, Genvid Technologies