THE X[R] FACTOR: CREATING IMMERSIVE EXPERIENCES FOR ENTERTAINMENT
This panel of leaders will discuss the hardware and software, including sensory interfaces, applications, and infrastructures, that are enabling immersive content creation for virtual reality (VR), mixed reality (MR), augmented reality (AR), and cinematic reality (CR). How are these tools being used to generate new forms of reality by bringing digital objects into the physical world and bringing physical world objects into the digital world? The panel will focus on what is available in the market today. What are the available apps, content, devices, and headsets? What is the current state of consumer adoption?
Jared Goodman, AR/VR Commercialization Lead, Google
Patrick Flanagan, Audio Architect, THX Ltd.
Lee Simpson, Head of TV & Entertainment, ustwo
Alexander Rea, Creative Technology Officer, DDB
MODERATOR: Michael Gold, CEO & Co-Founder, Holojam