Bill Sondheim is President of Cinedigm Entertainment Group, overseeing content rights and distribution deals for all media assets, and managing all sales of physical and digital goods to retail partners and digital outlets. He is responsible for all label deals and licensing partnerships for both Marketing and Brand Management and Supplier Relationships, as well as related Operations and Post Production activities. Currently, he is spearheading Cinedigm’s expansion into the Chinese Market and has established relationships with leading content providers, streaming services, and government agencies.
Before joining Cinedigm, Mr. Sondheim served as Gaiam’s President of Entertainment and Worldwide Distribution. From 2005 to 2007, he helmed the development of Sony Music Entertainment’s dual disc technology initiative. Prior to Sony, he was President of GT Brands LLC, and President of Polygram Filmed Entertainment’s video distribution entity.
Through his career Mr. Sondheim has managed properties associated with the NFL, NBA, MLB, Reebok, Scholastic, Rudolph The Red-Nosed Reindeer, and Mighty Morphin Power Rangers, and fitness personalities including Jillian Michaels, Richard Simmons, and Kathy Smith.
Mr. Sondheim graduated from Kenyon College and attended the London School of Economics for Advanced Management Training. He sits on The Board of the Digital Entertainment Group and is a Board Member of the Fairfield Theater Company.