As Managing Director of the NBA 2K League, Brendan Donohue is responsible for overseeing the newly formed esports league set to launch in 2018. Donohue, a sports industry veteran with more than two decades of experience in team and league operations, manages a league that will feature 17 NBA teams in its inaugural season.
Prior to assuming his current role in April 2017, Donohue served as Senior Vice President of the NBA’s industry-renowned Team Marketing & Business Operations (TMBO) department, where he led the strategic planning and management for all teams across the NBA, WNBA and NBA G League, helping them innovate in sales, marking, digital and analytical areas of their business. He was instrumental in several of TMBO’s accomplishments, including assisting with ownership transitions in Sacramento, Philadelphia, Detroit and Memphis. His responsibilities also included leading team business discussions at WNBA and NBA G League Board of Governors meetings and presenting at frequent workshops, including assisting NBA team presidents on best practices in marketing, ticket sales and sponsorship sales.
Before joining the NBA league office in 2009, Donohue spent five years as Vice President of Ticket Sales and Service with the Atlanta Hawks, Atlanta Thrashers and Philips Arena. During his career in Atlanta, Donohue led five consecutive seasons of revenue growth, including ranking first in the NBA in ticket revenue growth during the 2008-09 season. He also previously held positions with the then-New Orleans Hornets, Milwaukee Bucks, Detroit Pistons and Palace Sports and Entertainment.
Donohue earned a bachelor’s degree from Boston College in 1996. He resides in Fairfield, Conn., with his wife Patty, daughter Mandy and son Carter.