Doug Robinson is the CEO of FRSH Digital Group, a cutting-edge technology studio based in New York City. Since its inception in 2011, FRSH has created groundbreaking innovations for the connected consumer from voice applications, to mobile apps, to social, to award-winning creative.
Doug fearlessly pushes the envelope when it comes to blending creativity and technology to develop new services. He has a proven track record of success, generating new revenue streams in sports, non-profits, auto, travel, healthcare, retail and financial services. Doug’s vision, passion and desire to solve problems by thinking outside the box, makes him an effective and respected leader. His charisma and interpersonal skills allow him to motivate and push his teams to produce outstanding work in new territory. Currently, FRSH is a leading architect in Voice assistants and has deployed over 700 Alexa & Google Home Applications for companies, clients and brands in various verticals.
With over 15 years of experience in mobile, voice, and digital executions, Doug brings a wealth of expertise and knowledge with particular strengths in areas such as:
– Product development and go-to-market strategies for brands, ad agencies, and startups
– Emerging Tech ROI strategies that position clients for long term growth and market leadership
– Best of Breed demographic, device and vertical strategy solutions
– Creative campaigns that drive user engagement and utility
Prior to FRSH Digital Group, Doug served as the VP of Strategy at MEDL Mobile. He was also aDirector of Creative & Strategy at Ansible. For over a decade, he’s helped marketers develop optimized digital campaigns to boost meaningful connections with their consumers. In an industry populated by an alphabet soup of M.B.A.s and PhDs, Doug is a throwback to the dying breed of self-made entrepreneur. Raised in Silicon Valley, he’s been passionate about technology from an early age. After earning a Political Science B.A. from UCLA, he began his quest to champion the digital space. Doug has served as CO-Chair of the Chief Digital Officer Voice Summit, a Mobi Awards Executive Judge, and a professor at Miami Ad School teaching mobile to young award-winning creatives.
Fresh Digital Group won the North America Red Herring Top 100 this year, won the 2014
iMedia ASPY Award for Best New Technology and was a 2015 iMedia Mobile Agency of the Year finalist. Doug is a top speaker and thought leader globally, focusing on our industry-leading Amazon Alexa development prowess and voice behavioral data platform.