Gretchen Tibbits is a media executive with over 25 years of general management, strategy, branding, acquisition, and finance & operations experience in both digital and traditional media.
Most recently Tibbits was the President and Chief Operating Officer of LittleThings which she took to a sale in 2018. At LittleThings, her responsibilities included oversight and mentoring of the 100+ person team in conjunction with the CEO; acting as spokesperson at national and international conferences and to the press; launching the Direct Sales strategy; leading board relations and management of finance & operations; and establishing strategic relationships with other major media companies.
Tibbits has worked for a diverse group of companies, including Hearst Business Media, StyleCaster, Maxim, ESPN, WorkingWomanNetwork, and Inc.
Recently named as a Folio 100 and Digital Hall of Fame honoree, she holds an M.B.A. in Finance and Management from NYU, where she was a Stern Scholar, and a B.A. from the University of Virginia, where she was an Echols Scholar and a Lawn Resident, and for which she serves on a number of volunteer boards. She is a proud resident of Harlem, a theater lover, a wine collector, and an avid traveler.
Gretchen Tibbits was the President & Chief Operating Officer of LittleThings until the brand was sold in in April of 2018. Under her leadership, the brand became the leading women’s lifestyle site, driven by video creation and distribution. At its peak, the company received 900+ million distributed views per month and 50+ million, click-to-play onsite video views per month. She was key to their establishment of distribution partnerships across social, other digital properties, apps, and OTT platforms. She will lead a broad-reaching interactive discussion around all things video.