Prior joining Mass Appeal Records, he served as President & General Manager of Balcony TV, an online music network startup funded by Lerer Ventures, Greycroft Partners and Polaris Partners. In 2014, he guided the successful sale of the company to The Orchard, a Sony Music subsidiary. Prior to joining Balcony TV, he served as Vice President of Music for National Geographic Global Media and oversaw all music related matters for National Geographic. This entailed management of five distinct business functions: managing Nat Geo Music – a Grammy award winning record label and music video channel with carriage in Europe, Asia and South America; overseeing NatGeoMusic.net – a comprehensive music website featuring over 100 different genres of music by artists representing over 125 different countries; music supervision for National Geographic’s film and television properties; and administration of the publishing rights to over 22k music copyrights.
Jeff’s music career took off in the mid ‘90’s when he co-founded DCide Records, a DC based independent record label. DCide developed a diverse roster of artists including: TRUSTcompany – whose RIAA Gold-certified debut, “The Lonely Position of Neutral” was released via a joint venture with Geffen Records; Nothingface – standard bearers of the late 90’s nu-metal explosion who went on to sell sold over 250,000 records worldwide; Cherrywine – the critically acclaimed solo record from Ishmael Butler, aka Butterfly of the platinum-selling, Grammy Award-winning hip-hop group Digable Planets.
Jeff earned a BA in Economics from Tufts University and currently resides in Maplewood, NJ with his wife and 3 children ages 15, 13 and 9.