Jeff Gomez is a leading expert in the fields of story world development, franchise design, and transmedia storytelling. He specializes in the expansion of entertainment properties, premium brands, and socio-political themes into highly successful multi-platform communications and international campaigns.
As a transmedia producer, he also develops the story worlds of films, television shows, toys, books, comics, apps, videogame titles, immersive installations, and theme park attractions across an array of media touchpoints, which deepens audience engagement, and generates massive fan communities and multiple revenue streams.
Jeff’s pop culture work has impacted such blockbuster entertainment properties as Disney’s Pirates of the Caribbean, James Cameron’s Avatar, Hasbro’s Transformers, Sony Pictures’ Spider-Man and Men in Black, Microsoft’s Halo, Hasbro’s Transformers, and Nickelodeon’s Teenage Mutant Ninja Turtles.
As a story world creator he is known for his work on Mattel’s Hot Wheels animated series, the Valiant Comics superhero universe, Hasbro’s Magic: The Gathering, Acclaim Entertainment’s Turok videogame series, and Mark Burnett’s Lucha Underground TV series, for which he serves as Transmedia Producer.
Jeff has also developed highly successful transmedia campaigns and participative brand narratives for The Coca-Cola Company (Happiness Factory), Pepperidge Farm (Goldfish) and Spartan Race. Other current clients include Sesame Workshop, Disney Parks & Resorts, STX Entertainment, and World Vision Canada.
Jeff began his career in game design, creating adventure models for tabletop fantasy roleplaying games before moving on to videogame development for PC, and the Nintendo 64, Playstation and Xbox consoles. More recently, Jeff has brought his storytelling expertise into the field of virtual reality. He sits on the international board of Digital Jams’ VR Writer’s Room, and contributed substantially to the VR Writer’s Room White Paper on virtual reality narrative. Jeff is also serving as writer and producer on an as yet unannounced television series to be enhanced by VR/360 sequences.