Jim Mahoney is the US General Manager of Merlin (www.merlinnetwork.org) the not for profit, global digital licensing agency representing the rights of the world’s leading independent music labels and distributors with services such as Spotify, Facebook, Pandora, Soundcloud and YouTube. Members of Merlin include AWAL/Kobalt, Beggars Group (4AD, XXL, Matador), Curb Records, Domino, Dualtone, Eleven Seven, eOne, Epitaph, Hopeless, Mad Decent, Ninja Tune, the Secretly Label Group (Jagjaguwar, Secretly Canadian, Dead Oceans and Numero Groupj), Sub Pop and Yep Roc Records/Redeye Distribution. Prior to joining Merlin in September of 2014, Mahoney served for 7 years as the Vice President of the American Association of Independent Music (A2IM; www.a2im.org) the non-profit trade association for U.S. independent labels. He also served on the SoundExchange Board of Directors from 2012-2014. Mahoney has spent his entire 25 year music industry career within the independent sector having also held the following positions: President of Fat Beats Records & Distribution (working with Atmosphere, Black Milk & RJD2), Senior Director of Urban Product at Roadrunner Records (working with MC Breed and producer Domingo) and National Director of Marketing and Promotions at Profile Records (working with DJ Quik, Camp Lo, Smoothe Da Hustler, Nine, Special Ed & Run DMC).