John Lasker, vice president of digital media programming for ESPN, is responsible for leading efforts to maximize ESPN’s rights, audience reach and revenue opportunities on existing digital content offerings and platforms including ESPN+, ESPN3, ESPN On Demand and DMVPD touch points. He works closely with the ad sales, affiliate sales & marketing, consumer marketing, digital & print media and technology teams in identifying new content, audience and product opportunities to support ESPN’s global distribution and strategy efforts.
Lasker joined ESPN in 1999 as a supervisor of sales planning. He advanced to account sales executive in 2002 and manager of program planning just one year later, before assuming programming and acquisitions responsibility for digital media in 2006.
Prior to ESPN, he worked at Zenith Media in New York as a media buyer.
A native of Brooklyn, N.Y., Lasker graduated from Marist College in 1997 with a degree in psychology.