Rachel serves as lead Digital Strategist within Saatchi & Saatchi New York, with a focus on Walmart. In her role, she is responsible for incorporating and executing strong digital insights and strategies for all campaigns, ongoing initiatives and launches. Rachel works in tandem with planning, research, account, creative, media and production. In her time at Saatchi, she led the launch and brand strategy for Walmart’s first four branded apparel lines, the EV1 fashion partnership and the Home.com category. Prior to Saatchi, she served as the Digital Director of Brand and Strategy at Taylor and as the Director of Influencer & Advocacy Strategy at Zeno Group.