Rob Aksman is the Chief Strategy Officer, and Co-Founder of BrightLine. Rob has been leading the way in advanced TV advertising for 15 years from the first VOD ads and set-top box interactivity, to his company’s own connected TV ad platform, InCast, launched in 2015. Under Rob’s strategic leadership, BrightLine has forged relationships with leading media partners including Hulu, Viacom, ESPN, Discovery, as well as the predominant CTV devices like Roku and Samsung. He has worked with leading clients in nearly every category, from Unilever to GM and The Home Depot. Rob works closely with BrightLine’s CTO and engineering team to craft products and services that solve for the future of TV advertising, as it undergoes its continued seismic shift from linear to streaming.
BrightLine is the leading dynamic and interactive ad solution for connected TV, with the only ad products, ad server and analytics dashboard architected exclusively for connected TV and OTT services. BrightLine’s solution suite allows marketers to further enhance premium CTV/OTT advertising with dynamic programmatic creative and/or interactivity including long-form video, localized content (store/dealer locators, local pricing), social engagement with Facebook, Twitter and Instagram, and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estee Lauder Companies, GM, Unilever, P&G and others. BrightLine’s platform has been adopted by 500 apps, and works across all major CTV devices, including Roku, Amazon Fire TV, Android TV and Samsung Smart TVs.