Dr. Seth Geiger directs the development of strategic research partnerships and oversees research innovation and product engineering. He has consulted with clients across the broadcast, cable, satellite, digital platform, syndicated television, telecom and web industries, including: ABC, AT&T Broadband, CNN, DIRECTV, Discovery, Google, IBM, Intel, Microsoft, NBC, Raycom, Scripps Networks, TiVo, Visa, Warner Bros., among others.
Prior to forming SmithGeiger, Dr. Geiger served as Vice President of Professional and E-Commerce Services for BizRate.com, the leading supplier of e-commerce research and intelligence, and the largest B2C shopping marketplace on the web. Dr. Geiger set strategy, built research partnerships and oversaw the development of real-time, integrated web-based research reporting tools.
Before joining BizRate.com, Dr. Geiger worked for Frank N. Magid Associates, where he established the company’s strategic research direction and designed research initiatives in new media and television convergence.
Dr. Geiger joined Magid from the University of California, Santa Barbara, where he was an assistant professor in the Department of Communication. His academic research is recognized internationally in the fields of media processing, research design and mass media effects.
Dr. Geiger holds a Ph.D. and Master’s degree in Communication Research from Stanford University and a Bachelor’s degree in Anthropology from Cornell University.