Seth Ladetsky has spent the better part of two decades helping to drive revenue for Turner’s growing investments in sports programming. He currently oversees national advertising sales and strategy for Turner Sports’ portfolio of digital brands, including ELEAGUE, NBA Digital, NCAA Digital, March Madness Live and PGA Digital. In addition, he leads a team representing all of Turner Sports’ assets, including the aforementioned leagues, Bleacher Report, and televised sports on TNT and TBS. Based in New York, he reports to Jon Diament, executive vice president of Turner Sports Ad Sales.
Ladetsky began his career within CNN’s ad sales division. In 2001, he transferred to the digital side of the business as an account executive, and was later promoted to sales manager within Turner Sports Digital. Ladetsky has overseen digital ad sales spanning the entire portfolio of brands across sports, news and entertainment, including CNN.com, TBS.com, adultswim.com and others. In 2011, Ladetsky was promoted to his current title as senior vice president.
Ladetsky currently serves on the Interactive Advertising Bureau’s board of directors and is a charter board member of the eSports Ad Bureau, which was formed in 2016 to create standards and best practices that advance marketing and revenue opportunities for the fast-growing eSports industry. He also is a board member for JASA, an organization that helps older New Yorkers remain in their own homes and communities with dignity, independence, and joy. He recently became a committee member of Sports for Youth, an initiative helping more than 12,000 children of all backgrounds, ages and abilities participate in athletic activities.
Ladetsky earned his bachelor of arts degree from the University of Pennsylvania, where he pursued a double major in International Relations and Communications. A native of Valley Stream, New York, he now calls Short Hills, New Jersey home with his wife and three children.
Turner Sports, a division of Turner, is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE and professional golf, along with the UEFA Champions League and UEFA Europa League beginning in Summer 2018. The company also manages some of the most popular sports destinations across digital and social platforms including Bleacher Report and its top-rated app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, the NBA App and NBAGLEAGUE.com.
Turner Ad Sales monetizes the company’s portfolio of leading entertainment, kids, news and sports properties through award-winning advanced advertising capabilities that power return-on-investment for brands. Attracting a wide-scale audience of diverse fans, the collection includes leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, TBS, TNT, truTV, Bleacher Report and Turner Sports’ high-profile coverage of the MLB, NBA NCAA, PGA and the newly-formed professional eSports league ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.
Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology.