Vida Mylson is the Sr. Director of Brand Sales and Marketing for EA’s Global Brand Partnerships organization; leading talented strategic sponsorship and marketing managers in providing advertisers with cross-platform global solutions across Console, Mobile, and esports. EA operates the largest media sales organization in the video games space, helping brands build beneficial relationships through dynamic media, engagement solutions, deep integrations, sponsorships and marketing promotions. With more than 18 years of experience in the advertising space, Vida’s career has spanned across Television, Radio, Print and Digital. Prior to joining EA Vida ran business development at app ssavvy, as Vice President of Sales and Marketing she executed some of the very first brand Social Gaming integrations when Facebook first opened its API and has served as a social marketing and gaming leader ever since. Vida and her team are focused on finding innovative ways for brands to easily participate in a scalable and engaging solutions across all of EA’s various platforms and best of breed IP’s.