THE EVOLUTION OF BRANDS, CONTENT, AND MARKETING
Content marketing is essential to building and maintaining a loyal consumer base. Today more than ever, brands need to produce engaging, shareable content to connect with consumers. This panel will provide examples of how brands are creating engaging content and building social community and the impact it has on customer relationships and brand loyalty.
Soniya Monga, Global Agency Partnerships, Snap
Sarah Stringer, SVP, Head of Innovation, Carat US
Moderator: Paul Kontonis, Chief Marketing Officer, WHOSAY