Soniya currently works with Global Agency Partnerships at Snap Inc., a position she has held since November 2016. Snap isa real-time picture sharing mobile application and is reinventing the camera, it represents a significant opportunity to improve the way people live and communicate. In her role, she empowers agency, brands and people to get the most out of the opportunity that Snap presents as not only an advertising platform, but as the fastest way to communicate.
Prior to Snap, Soniya joined the LinkedIn team in 2010 as one of the earliest employees of the Canadian operations. She then relocated to Hong Kong where she managed the relationship for strategic brands based out of North Asia (Korea, Japan, Taiwan and China).
Most recently, Soniya was a part of Create and Cultivate, the digital platform for women entrepreneurs and One Young World in Dublin, Ireland, to discuss global issues around technology and sustainability in order to share innovative solutions for the pressing issues of today. She continues to speak at a number of conferences worldwide including: SXSW, Asia Pacific Digital Summit, Social Media Strategies (NY), Middle East Internet Show, Digital Hollywood and more. Soniya was also named to Marketing Magazine’s Top 30 under 30 in 2013.
Soniya currently sits on the board of New York Women and Communications, an organization that empowers women in the communications field at every career stage to reach their full potential and navigate the ever-changing landscape of communications. .