Rachel Yeomans

Rachel Yeomans

Rachel serves as lead Digital Strategist within Saatchi  & Saatchi New York, with a focus on Walmart. In her role, she is responsible for incorporating and executing strong digital insights and strategies for all campaigns, ongoing initiatives and launches. Rachel works in tandem with planning, research, account, creative, media and production. In her time at Saatchi, she led the launch and brand strategy for Walmart’s first four branded apparel lines, the EV1 fashion partnership and the Home.com category. Prior to Saatchi, she served as the Digital Director of Brand and Strategy at Taylor and as the Director of Influencer & Advocacy Strategy at Zeno Group.

Michael Chang

Michael Chang is SVP Corporate Development for NCSOFT West, responsible for executing on acquisitions, investments, and 3rd party publishing opportunities (including the recently announced Harmonix transaction). Michael currently represents NCSOFT on the board of This Game Studio.

Michael previously led Electronic Arts’ acquisition activity in F2P mobile and PC gaming, including the acquisitions of Bight Games (The Simpsons: Tapped Out) and KlickNation (Star Wars Galaxy of Heroes).

Prior to EA, Michael worked in venture capital and private equity. Michael has also served as an advisor / investor to several private companies in gaming, including Survios, Pixelberry Studios (acquired by Nexon), Omniata (acquired by King) and Playnomics (acquired by Unity Technologies).

Jorge A. Rincón

Jorge A. Rincón is a recognized executive and entrepreneur in the areas of digital & internet economy, media, mobile content, value added services, and digital advertising. Rincón joined Deezer in 2016 to lead growth in North America (US & Canada).  In his most recent venture, Rincón was the Director of Digital Products & Business Development for Millicom (Tigo). In this role, Rincon led the strategy for digital products and services at Millicom, including music streaming, sports & entertainment content, and Mobile Money. Prior to Millicom, Rincon was COO of Adsmovil, serving the U.S. Hispanic and Latin American markets. He also served as COO of StarMedia Networks, a leading mobile and internet portal for the US and Latin America.

Born and raised in Venezuela, Rincón arrived to the US in 1991 where he obtained an Industrial Engineering and Information Systems degree from Northeastern University in Boston. Rincón has over 20 years of hands on experience and has been featured as speaker in several industry conferences and is also a board member of the Mobile Marketing Association.

G. Thomas Esmay

G. Thomas Esmay serves as the Director of Business Development at SingularDTV, a blockchain entertainment studio. Esmay is a New York-based filmmaker & educator. He has worked on a variety of documentaries, live broadcasts, and short films, including the Susan Sarandon-produced BOMBSHELL: THE HEDY LAMARR STORY; BBC Politics’ live coverage of the 2015 UK general election, and a sci-fi short shot entirely in an abandoned nuclear power plant. Prior to his career in entertainment, Esmay taught mathematics. Esmay most recently worked at a large talent agency, but left to join the blockchain revolution and bring the transparency and logic of mathematics to the entertainment industry.

Matt Medved

Matt Medved heads Billboard’s dance/electronic music department and cross-department content strategy, founding digital vertical Billboard Dance in 2015 and its Billboard Dance 100 artist rankings in 2018, as well as scaling their growth strategies to other genre verticals. He holds law and master’s degrees from The George Washington University and a bachelor’s degree from Northwestern University’s Medill School of Journalism.

Medved hosted the inaugural Electronic Music Awards in 2017 and has been featured and interviewed as a guest expert by The New York Times, The Associated Press, Reuters, TIME, GQ, CNN, Good Morning America, CBS This Morning, Entertainment Tonight, The Insider, Access Hollywood and more. He has also spoken at Harvard Business School, SXSW, Winter Music Conference, EDMBiz, Amsterdam Dance Event, Canadian Music Week, International Music Summit, Oceanic Ibiza, XLIVE, and more.

As a DJ, producer and curator, Medved has performed at top global festivals like Tomorrowland, EDC Las Vegas, EDC Japan, Electric Zoo, Billboard Hot 100 Fest, India’s Sunburn Festival and Morocco’s Oasis Festival, signed releases to Interscope and Downtown Records, and contributed to SiriusXM.

Before joining Billboard, Medved conducted human rights field research and wrote nearly $2 million in funded grants to the US Department of State and USAID as a consultant for conflict resolution NGO Search for Common Ground in Nigeria — where he also reached more than 6 million listeners as a guest resident DJ at Africa’s largest radio station.

Tom Rassweiler

Tom runs the Content Reinvention Department. Using agile development and an inclusive ideation process, his team has created interactive content in the form of interactive data visualizations (factives), games, quizzes, and more. Tom is driven by his love of exploring the cutting edge of technology and design to bring the most exciting and satisfying experiences to the company’s publishing partners.

Jared Goodman

Jared is an eight-year Google veteran with a particular focus on growing early-stage products. He currently leads commercialization for Google’s AR/VR team in New York City and is responsible for defining the business strategy and scaling solutions to customers globally. Previously, he worked at YouTube where he launched new ad formats and oversaw business operations for Google’s video network. He began his career at Google managing advertiser relationships with Fortune 500 customers in the Travel and B2B industry.

Lee Garfield

Lee Garfield is a sales leader with 15+ years of digital ad sales experience and 4+ years in Programmatic with a consistent record of generating revenue through strategic and tactical relationship building, new business development, and team leadership.  As the Global Lead, Private Programmatic at Zynga, Lee and his team have led the charge in driving an audience focused approach to buying gaming, which has led to partnerships across several Fortune 500 brands.

As the digital ecosystem continues to evolve, the importance of a person-first approach to media will define how advertisers’ partner with digital in app gaming publishers.  As a leader in the in-app programmatic media space, Lee believes that we have just scratched the surface of how we can best support our advertisers, and our players.

Sarah Howes

Sarah Howes is the Director and Counsel of Government Affairs and Public Policy at the Screen Actors Guild – American Federation of Television and Radio Artists. In this role, Sarah specializes in copyright, image and voice rights, inalienability, child labor laws, and sexual harassment policy. Sarah is known for her expertise and passionate advocacy on behalf of the American artist and broadcaster.

Prior to joining SAG-AFTRA, Sarah worked as the Director of Legal Affairs/Legal Fellow for the Copyright Alliance in Washington, D.C., and the Legal Programs Manager for Springboard for the Art’s Minnesota Lawyers for the Arts program in St. Paul, Minnesota, where she established legal literacy workshops, a legal clinic, and a pro bono litigation program for artists in the state.

In addition to her career as an attorney, Sarah is a playwright.

Bill Sondheim

Bill Sondheim is President of Cinedigm Entertainment Group, overseeing content rights and distribution deals for all media assets, and managing all sales of physical and digital goods to retail partners and digital outlets. He is responsible for all label deals and licensing partnerships for both Marketing and Brand Management and Supplier Relationships, as well as related Operations and Post Production activities. Currently, he is spearheading Cinedigm’s expansion into the Chinese Market and has established relationships with leading content providers, streaming services, and government agencies.

Before joining Cinedigm, Mr. Sondheim served as Gaiam’s President of Entertainment and Worldwide Distribution. From 2005 to 2007, he helmed the development of Sony Music Entertainment’s dual disc technology initiative. Prior to Sony, he was President of GT Brands LLC, and President of Polygram Filmed Entertainment’s video distribution entity.

Through his career Mr. Sondheim has managed properties associated with the NFL, NBA, MLB, Reebok, Scholastic, Rudolph The Red-Nosed Reindeer, and Mighty Morphin Power Rangers, and fitness personalities including Jillian Michaels, Richard Simmons, and Kathy Smith.

Mr. Sondheim graduated from Kenyon College and attended the London School of Economics for Advanced Management Training. He sits on The Board of the Digital Entertainment Group and is a Board Member of the Fairfield Theater Company.

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